1. Organic Traffic - With their universal search protocol, Google has started showing press releases in their search results. If your press releases is well put together with a keyword targeted title, it can rank for a few days in Google organic results. The press release can also get traffic from the news feed Google typically includes at the bottom of page.
2. Link Building – You can use targeted keywords as anchor text within your press release with a link back to your corresponding page. When the press release is distributed the links are embedded in your press release. The pres release will be picked up by distribution partners. Not all the links will be picked up, but some will.
3. Reputation Management -  If someone has criticized your business one way to quickly get the bad review off of Google blog search or Google Search results is to issue multiple press releases. You want to include your business name in the title of the press release. Then you can get external links pointing to this site just like you would when doing normal SEO on your website. 
4. Blogger and Web 2.0 People- Many bloggers subscribe to online press releases and blog directory sites like Digg, Stumble Upon and Technorati. If your press release or blog post interests them they will link to it and possibly blog about it. If you constantly reach out to this audience you can get significant links, traffic and sales from them. 
5. Traffic from Additional Media - If your pres release interestes media other then online they will follow up with you and write a story about your business. This strategy will lead to short term boost in traffic and sales

Common press release services include www.Prweb.com, www.PRNewswire.com, www.PR.com  , www.Eworldwire.com  and www.prlog.org

Citations are the lifeblood of your local listings. Meaning without them don’t expect to rank to well.

What are citations?

Citations are where your business information is placed on other website. An example would be your listing on Yelp. The Google Bot will go over to help and find our business information like Business Name, Phone Number, Address and URL. If it all matches up then this is a “citation”. In other words Google has verified that your business is legit on this other directory.

So a citation is basically another listing on another site that has all of your business information.

There are several types of citations available for your business. Most can be explained by taking a look at the Local search Ecosystem. The Local Search Ecosystem by David Mihm is basically what we have designed our submission process after.

What we have done is taken this blueprint and then added some additional business related sites like Facebook, Twitter, Ning, Blogger and other related sites and we post your business information on these sites. This casts a large web of data that represents your business.

In addition we place links on all these sites so that your business will gain over a hundred inbound links to your site. This will help in your organic search engine rankings as well.

Our hand submission process is better than  Universalbusinesslistings and other submission services. The reason being is that we set up new accounts at each website. We then add photos, and video where possible and then add blog posts, ads and as much content as possible to each listing. The problem with Universal business Listing is that after it passes data off the first level data aggregators like InfoUSa your data gets sent out as a feed. This feed is “thin” meaning that they only send out basic information. So, While you may get a listing on Faves.com for example it wont be super optimized.

Our philosophy is that if your listing is ranking high on the other directories and search engines then this will help boost your rankings on Google and Google Maps. So basically, More is better. And I believe we have the best submission practice out there. If you really want  the best then use our submission service. I challenge anyone else out there to match what we are doing. Yes, you CAN do it but are the companies you are working with actually doing the work. So read more about what we do at www.localsitesubmit.com

Do you want to see what we can do? Today we signed up 2 new fresh clients. Visage Laser Skin Clinic in Anaheim Hills (Keywords might be Med Spa in Anaheim Hiils) and Genesis Laser Spa in Tustin (Med Spa in Tustin). These 2 sites have had zero SEO as of today 1/27. If you are reading this in the future I would Google some of their keywords and see how they are ranking. I guess it’s going to take about 60-90 days to get some good first page placement.

Today we shot some video and scheduled a site review with their web designer. On Friday we will be sitting side by side and SEO’ing the site. I will update the blog every now and then when I start to see some rankings pop on the first page. their videos will most likely rank first . WE did a video 3 months ago for another med spa in Irvine (Google- Med spa in Irvine) and you should see some video results towards the bottom of page 1. This Irvine Med Spa is on the first page 6 times last time I checked.

This should be interesting to watch so I thought I would make a quick post.

You already know that consumers are looking for
your business online. Many are searching for your
business by name because they are researching
your company or looking for your contact info.

Customers are Reviewing your Reputation Online

The easiest way for consumers to run a
free “background check” on your business is by
looking for you on one of the three major search
engines: Google, Yahoo! or Bing. But what shows
up for those searches, known as your online
reputation, can convince a consumer whether to
purchase your product or service, or buy from  
one of your competitors.

When it comes to search engine marketing,  
bidding on business category keywords (ex:
“Irvine spa”) is a must if you want your business
to show up in a paid ad when someone is looking
for your kind of products or services. But it’s
just as important to bid on your business name
keywords (ex: “XYZ Spa”).

Take a look at a typical results page for a specific
business name search. What kind of an impact
might a page like this have on a consumer?
Your brand name or business name
may qualify as being “trademarked”
by some search engines. That will
protect you from competitors who
might want to bid on your business
 Business Ad Competitor Ad. 

I have talked with a few local businesses about removing negative reviews about their business. In particular they have seen bad reviews on www.ripofferport.com and other watch dog type sites within their industry. Since google will not de-index sites or posts with negtive info about a business the best solution is to create multiple sites about your business and have them outrank your competitor.

One thing I got fro this Video is to not wait til you get bashed online like on Yelp or ripoffreport but to take a proactive approach and take the first page of Googel for yourself now. By using Facebook and other Web. 2.0 sites you can dominate the first page now. In addition you can buy domains with your business name like www.MYDOMAINiscool.com of whatever.

Anyway here is a video with Andy Beal that talks about this subject in depth.

Todd Bryson
Local Internet Marketing Consultant

I am testing www.posterous.com.

With Posterous you can write an email and post directly to your blog or blogs plus Twitter, Facebook etc.

so, did this post correctly? And how does the image that I attached look?